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Our Story

Ember Trail began with a simple idea: to ignite the collective joy of Australia’s festivals and cultural gatherings. Our founders, passionate explorers of colour, music, and community, recognized the power of shared celebration. Today, Ember Trail connects people from all walks of life to the events that shape our nation’s vibrant identity.

Ember Trail Team at a Festival

Our Mission & Vision

Mission

To inspire and unite Australians by curating the best festival experiences, fostering community, and celebrating our nation’s rich diversity.

Vision

To be Australia’s most trusted festival platform, where every adventure creates unforgettable memories and lasting friendships.

  • Inclusivity & Diversity
  • Authentic Experiences
  • Community Empowerment
  • Joy & Celebration

Meet the Ember Trail Team

Sophie Patel, Founder

Sophie Patel

Founder & Festival Curator – Sophie has spent over a decade immersing herself in Australia’s festival scene, crafting unique experiences for everyone.

Lucas Brown, Community Lead

Lucas Brown

Community Lead – Lucas connects festival-goers and partners, ensuring each Ember Trail event sparks new friendships and memories.

Ava Nguyen, Content Director

Ava Nguyen

Content Director – Ava brings stories to life, sharing the sights, sounds, and colours of Australia’s most remarkable celebrations.

Our Brand

Colours

  • Primary: #1A237E
  • Secondary: #FBC02D
  • Accent: #FFFFFF

Fonts

  • Display: Montserrat
  • Body: Roboto

Community Spirit

Inspired by Australia’s diverse festivals, Ember Trail celebrates inclusion, energy, and togetherness. We believe every event is an opportunity to ignite joy and build lasting connections.